Why do some ideas transform organizations while others never move beyond the drawing board?
Every new product, service, initiative, or organizational change begins with an idea. Yet the true value of an idea lies not in its originality, but in the ability to turn it into reality.
Today's organizations need people who can identify opportunities, create value, understand the needs of target audiences, and lead projects from concept to successful implementation. These competencies are essential across business, the public sector, education, technology, and the creative industries.
The microdegree programme in Project Management of Creative Entrepreneurship combines the principles of entrepreneurship, marketing, and project management into an integrated set of skills that will enable you to systematically develop ideas and successfully bring them to life.
Throughout the programme, you will learn to recognize opportunities where others see challenges, design customer-centred solutions, develop compelling value propositions, and manage projects in ways that support organizational goals while creating meaningful impact.
During your studies, you will gain the knowledge and practical tools to:
evaluate the potential of ideas and turn them into viable solutions;
understand the needs of customers, users, and stakeholders;
develop effective marketing and brand communication strategies;
plan, launch, and manage projects throughout their entire lifecycle;
strengthen your entrepreneurial mindset, initiative, and ability to create impact.
This microdegree programme is designed for entrepreneurs, project managers, team leaders, public sector professionals, non-profit leaders, creative practitioners, and anyone who wants to strengthen their entrepreneurial capabilities and project management skills.
If you want to learn how ideas become projects, projects become results, and results create lasting impact, this programme is for you.
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Author: TÜ Viljandi kultuuriakadeemia
“Great ideas are valuable, but real impact happens when ideas reach people and become action. This requires an entrepreneurial mindset, the ability to create value, and the knowledge to successfully bring projects to life.”
Kristiina Urb PhD Programme Manager of the Creative Project Management Master's Programme
You will learn from academics and practitioners with extensive experience in entrepreneurship, marketing, project management, innovation, and organisational development. The programme combines academic knowledge with practical tools and approaches that can be applied immediately in professional practice.
The Project Management and Creative Entrepreneurship Micro-degree Programme is part of the international Master's programme in Creative Project Management at the University of Tartu Viljandi Culture Academy. It can be completed as a standalone professional development programme or serve as the next step towards a master's degree.
Whether you want to grow your business, launch a new project, or transform your ideas into real-world value, this micro-degree will provide you with the knowledge, tools, and confidence to take the next step.
Information
Credits: 15 ECTS
Tuition Fee: €1,500 (VAT exempt)
Language: English
Location: Online
Lecturers: Virgo Sillamaa, Kristiina Urb, and others
Target Group: The programme is intended for professionals working in creative sector organisations, learners with prior experience in the creative industries, individuals interested in the creative economy (including those planning a career change), learners wishing to develop their entrepreneurship and leadership skills, and anyone interested in project management and its principles.
Applicants must hold a bachelor's degree or an equivalent qualification.
Programme Content
The micro-credential programme consists of three master's-level courses:
Creative Entrepreneurship (5 ECTS)
Marketing Strategies and Brand Communication (5 ECTS)
Project Life Cycle (5 ECTS)
Learning Outcomes
Upon successful completion of the programme, participants will be able to:
understand the specific characteristics of creative entrepreneurship and emerging trends in the field;
develop a business model and business plan from an initial idea;
design marketing and brand communication strategies;
plan and manage projects throughout the entire project life cycle;
use project management tools and digital solutions effectively;
apply the principles of risk management and sustainability in project planning and implementation.
Completion Requirements
The programme must be completed in accordance with the assessment requirements of each course. To receive the Micro-Credential Certificate, participants must successfully complete all three courses, totalling 15 ECTS.
Admission Requirements
To apply for the micro-credential programme, applicants must have:
a bachelor's degree or an equivalent qualification;
It is also possible to obtain a Master’s degree in Creative Project Management through micro-credentials. If you are interested, please contact Academic Director Kristiina Alliksaar at [email protected]. The Academic Director will provide more detailed information about the process of obtaining the master’s degree and the next steps.
The copyright of the micro-credential programme belongs to the University of Tartu. Any use of its content without the written permission of the University of Tartu is prohibited.
